msmm مُصَمِّم

Farah Kanaan

3D & CGI · Dubai · 3 on msmm

Sample

Photoreal renders for spaces and products that don't exist yet.

Capabilities

  • Architectural visualization for pre-construction sales
  • Product CGI for launch campaigns
  • Lighting and material studies
  • Short-loop animated renders for social

Farah Kanaan builds photoreal 3D worlds for spaces and products that only exist as a floor plan or a spec sheet. Trained as an architect before moving fully into CGI, she treats a render the way a photographer treats a shoot — light direction and material behavior planned before a single frame is set up.

Practice

Work splits between architectural visualization for developers selling units off-plan, and product CGI for brands that need launch imagery before a physical sample exists. Both demand the same discipline: a render has to survive close inspection, not just read well at thumbnail size.

Commissions

Recent work includes a pre-sale CGI campaign for a Dubai residential tower, a fragrance launch render series, and an ongoing set of dining-collection visuals for a regional furniture brand.

Work